Is there a room in your home that just feels unwelcoming? What colors have you used in that room? Do you have it decorated in a manner that will create a welcoming and joyful feel? I had a room in my home that just made me feel depressed when I spent any time in it. I talked with an interior designer friend of mine about the problem and she told me to look for visual arts to place around the room. She told me that I had to spend some time looking at different artwork until I found the pieces that created a positive and powerful feeling. Visit my website to find out how I changed the feel of my room with a few visual art pieces.
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Have you decided to hire a content production company to help produce your next commercial? If so, you're going to need to come up with a script so you can figure out how much it will cost to make the commercial. Here are some tips for getting your ideas onto paper so that it can be produced.
Use A Two Column Script Format
You should always write out your script in a two-column format to ensure that your vision is easy to understand. This means that there is an audio and video column, and every line of voice-over or dialogue has an associated visual image to go with it. Far too often people will produce scripts that have no visual column, leaving many mysteries about what the visuals of the commercial will be. Even if you plan to have an all animated spot, you need to have a visual column that lists on-screen titles or graphical elements.
Time Out Your Script
Your goal may be to cram as much information as you can into 30 seconds for your commercial, however, that does not always work out well. You'll want to time out your script so it sounds natural within the 30-second window of a commercial. Record yourself saying it out loud and play it back. Does it sound rushed? If so, you'll need to take out some copy.
Spell Out Your Numbers
A common mistake made in scriptwriting is not spelling out your numbers. This means that you do not use the numbers themselves, but spell them out in the way that you want them to be said. For example, the number 1,500 can be said one of two ways, as either "fifteen hundred," or "one thousand five hundred." You not only want the script said as intended, but those extra words can make your script feel rushed to get them all in there.
Determine Your Call To Action
You are going to need some sort of call to action in your commercial, and it will be one of the most important parts of the video. Make sure that you leave plenty of time to display the information on how to reach your company. This can include a phone number, website, or a location that is displayed at the end of the commercial. You can also plan to put a bar across the bottom of the screen that will show this information the entire time to ensure the viewer doesn't miss it.
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